With each shoot, there is a sense of humble confidence that is to be conveyed. You will not only feel this in the final result, but even during the shooting process
A presnce you didn't know you had
what to
expect
With most clothing brands, the "mood" or brand voice is the first thing to establish.
Photos are an important way to convey this online.
Mood
Culture has nearly perfected exaggeration and maximalism in fashion and design.
I marry this trend with a clean established feel.
Staying relevant
